Company

Company Information

A curved counter decorated with the words

About Us

The high level of expertise of each individual and the cohesion of the team cultivated through the achievements so far.
Leveraging both to create the video experience of the future.

Engineer

Message from the President

The future of video can still evolve.
At the forefront of this, we at PLAY.

With the sophistication of network infrastructure and the diversification of devices, the video distribution market continues to expand at an unprecedented speed.
However, there are many companies that have the value of video content but are worried about how to deliver it.

We, PLAY, have supported the evolution of video distribution infrastructure as a "partner" that responds to such customer issues and creates services together.
And now, the platform we provide has grown to one of the largest in Japan.

This means that we are delivering far more video experiences to society than we are working on a single huge video service.
In other words, PLAY is proud to have become a company that is responsible for the next generation of "social infrastructure" that is close to people in all aspects of life.

What we value most is
"We will continue to refine video distribution technology and its surrounding areas, connect people who want to see it with those who want to show it, and continue to create new video experiences."

The style of video viewing has changed significantly from the era of surrounding the TV in the living room to an era where individuals can freely choose their location and device.
Nowadays, video is not just about "watching", but is evolving interactively and fusing with information.

Our mission is to accelerate this wave of change with technology.
I hope to deliver the "new joy of watching videos" to a bigger and farther distance with the friends I will meet in the future.

PLAY, inc.
CEO

Kuroda Kazumichi

Our Philosophy

VISION

Enriching people by spreading value through video

Whether it's laughing, crying, moving, or sometimes moving and taking action, videos have a variety of effects on the viewer.
In other words, new value is created at that moment by communicating.
PLAY's vision is to improve people's lives and society by increasing such opportunities regardless of location, time, or environment.

MISSION

"I want to see" and "I want to show"
Creating a Connected World

In order to create a world where "people who want to see" and "people who want to see" are connected,
Not only does it provide a platform to deliver content widely,
Communication, interaction, authentication and billing,
It also needs features that match the trend of the times and viewing style.
Various mechanisms and functions suitable for each content,
PLAY's mission is to continue to devise ways to make it easier to see.

VALUES

THINK USERS

We value service and product creation that are conscious of the user in front of the customer.
IMPROVE

Don't be satisfied with the current situation and always think about how to improve it.
FAIRNESS

We will face ourselves and all stakeholders in good faith and fairly.
ANTENNA

Always keep an eye on new information and actively incorporate what you think is good.
OWNERSHIP

We take everything as our own and take initiative and responsibility in tackling various issues and challenges.

Company Outline

Company Profile

Company Name

PLAY, inc.. (English notation PLAY, inc.)
Business Description

Video Solutions Business
establishment

March 16, 2010
(Company name changed to PLAY, inc.. on July 1, 2019)
Capital

JPY 50,000,000
Number of Employees

205 (as of April 1, 2026, excluding outsourcing)
representative

President and CEO Kazumichi Kuroda

Member Organizations

IPTV Forum
Satellite Broadcasting Corporation
Association for the Advancement of Broadcasting Services (A-PAB)
Japan Animation Association
location

Tokyo Head Office
〒150-0043 1-21-1 Dogenzaka, Shibuya-ku, Tokyo
Shibuya Solasta 15F and 16F
TEL：+81-3-5784-8064
FAX：+81-3-5784-8071

Fukuoka Office
〒812-0011 1-5-1, Hakataekimae, Hakata-Taihakudori Bldg. 12F,
Hakata Hirotsu Building 12F
TEL：+81-92-292-9088
FAX：+81-92-292-9089

Results

performance

PLAY, inc. Sales and Operating Profit Margin

Board Members

Key Officers

CEO

Kazumichi Kuroda

Master of Information Engineering, Graduate School of Engineering, The University of Tokyo

In 1996, he joined Dennotai Co., Ltd. as a technical officer, founded Fractalist Co., Ltd. in 2000, and was listed on the famous certificate Centrex in 2006. He took over the solution business from Fractalist and founded Logic Logic Co., Ltd., the predecessor of PLAY, in 2010 and became its representative director. In July 2019, Logic merged with Skill Up Video Technologies Co., Ltd. as the surviving company and launched PLAY, inc.., and became the CEO (current position), which has continued to this day.

Click here for the president's message
Director CTO

Daisuke Miyajima

Faculty of Economics, The University of Tokyo

In 2011, he joined Logic Logic Co., Ltd., the predecessor of PLAY, and became a director in August 2012. In July 2019, when PLAY, inc.. was launched, he was appointed director and COO, and oversaw the overall business of major broadcasters, including system construction and design, product development, and business strategy for OTT video distribution platforms and live streaming platforms. In July 2024, he was appointed Director CTO (current position). In October of the same year, he was appointed as an executive officer of TVer Co., Ltd., and in July 2025, he was appointed as director CTO and assistant COO (concurrently), and has been there ever since.
director

Kotaro Hashizume

Keio University Faculty of Law Department of Political Science

In 2010, he joined Logic Logic Co., Ltd., the predecessor of PLAY, and became a director in 2012 (current position). After the mergerPLAY, inc. continued to oversee the management department until now.
Executive Officer

Keiichi Onodera

Keio University Faculty of Law Department of Political Science

Joined Pioneer Co., Ltd. in 1987. Engaged in the planning of karaoke content for overseas, the animation distribution business in Europe, and the product planning of audiovisual products. In 2006, he joined Front Media Co., Ltd. (later Video Market Co., Ltd.) andCEO became president in 2019. In March 2026, he was appointed as an executive officer in April of the same year due to the merger of Video Market Co., Ltd. with PLAY, inc.. He oversees the Video Market Division and the Content Business Division.

History

history

2010
- March
  - Founded Logic Logic Co., Ltd.
2013
- March
  - Started video solution business
2016
- June
  - Capital and business alliance with Nippon Television Network Corporation
2019
- June
  - Moved Tokyo office to Nampeidai, Shibuya.
- July
  - Merger with Skill Up Video Technologies Co., Ltd., company name changed to PLAY, inc..
2020
- March
  - Participated in Actvila Co.,Ltd. and formed a business alliance
- October
  - Invested in Veset International Ltd. in the United Kingdom and formed a business alliance
2021
- March
  - Moved Fukuoka Office to Gion, Fukuoka City.
2023
- February
  - Acquired the remaining shares of Veset International Ltd. in the UK and made it a subsidiary.
- March
  - Capital and business alliance with WOWOW Co., Ltd.
  - Capital alliance with TBS Holdings Co., Ltd. and TV Tokyo Holdings Co., Ltd.
- June
  - As a joint venture with WOWOW Co., Ltd., WOWOW Crossplay Co., Ltd. was established
  - LivePark Co., Ltd. became a subsidiary and integrated the live solution business
2024
- February
  - Moved Tokyo headquarters to Shibuya Solasta Building.
- October
  - Business alliance with TVer Co., Ltd.
2026
- March
  - Merged with 100% subsidiary Video Market Co., Ltd.