ABOUT
About ARUN Seed
ARUN Seed aims to build a new social investment platform that connects us with entrepreneurs who are working to solve problems around the world to realize a society where all people can realize their talents.
Vision & Mission
VISION Our Vision for the Future
A society where everyone, no matter where on earth they were born
can realize their individual talents.
MISSION Our Mission
Realization of self-reliance and empowerment of people in countries and regions
We support entrepreneurs who are working to solve social issues through business by investing in and accompanying them in their efforts to overcome challenges and empower people to become self-reliant.
Participatory social investment
Building a platform
ARUN aims to build a platform where anyone can participate in solving issues and creating impact together with entrepreneurs by raising investment funds Cloud and selecting potential investment destinations through business contests.
ARUN Values
Support social entrepreneurs through investment.
We discover entrepreneurs who are working to solve social issues through business, and support and accompany them through analysis, evaluation, and investment.
Evaluate social impact,
verify
ARUN formulates a logic model* for the social impact it aims to achieve with its investment targets, sets evaluation indicators (KPIs), and implements a regular cycle of evaluation and verification.
- Logic model = systematization of measures, necessary actions, and milestones to achieve long-term social impact.
Pioneer in social investment with a proven track record since 2009
ARUN first invested in Cambodian social enterprises in 2009, and since then has made social investments in 11 companies totaling $1,510,000.
The Meaning of ARUN
ARUN stands for "dawn" in Cambodian, representing the hope and energy of entrepreneurs.
ARUN's
theme colors
The theme color used in ARUN's creative is also inspired by "dawn" and "dawn. It is a gradation from purple to blue sky.
Message from the President
NPO ARUN Seed
President/Founder
Satoko Kouno
Message from the President
MESSAGE
ARUN began when those involved in international cooperation and those working in the world of finance and business met and shared a common desire to support social entrepreneurs in Cambodia in realizing their dreams.
Cambodia has become one of the poorest countries in the world, having lost many people and resources due to a war that lasted more than 20 years. 35% of the population lives in poverty on less than $1 a day, many intellectuals were killed during the Pol Pot era, and the adult literacy rate is still 74%. Everything was destroyed, and the country had to start over from a place where roads, administrative structures, and trust between people had been destroyed.
Since the 1990s, a lot of foreign aid came to Cambodia for reconstruction and development. And then I realized that Cambodia seemed to have become a society that could not do without aid. However, what people need to live with confidence is not charity. I believe that when opportunities are given to people and their potentials are brought out, they will be able to live.
The hope for Cambodia is the existence of leaders and creative social entrepreneurs who are willing to "get out of aid and run their own businesses on their own with their own funds," and work together to realize sustainable social development that cannot be achieved by an individual.
The words "investment" and "fund" may conjure up images of money-making. However, a fund is merely a box to put money in. Money is a tool to promote and support business. "Social investment" is a new way to participate in society, to cast a vote for the future we want.
Let's use our willing money to create peace, to offer love, and to realize a society where each person's value shines through.
Join
social investment platform
in the way you can.
Join social entrepreneurs from around the world and take a step forward in solving issues.
You can participate in a variety of ways, including creating, supporting, learning, and communicating.